tomato paste export market Asia’s premium

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Tomato paste export market

1. According to the report of the United Nations Agricultural Organization (FAO), Iran’s tomato production in 2020 was equivalent to 7 million tons, which placed Iran in the seventh place in the world in terms of tomato production.
2. Of the 7 million tons of tomatoes that are produced on average in Iran, approximately 825,000 tons of it are devoted to tomato paste, of which 17% is surplus to the country’s consumption and is exported to other countries.
3. The most important export markets of Iranian tomato paste in 2020 are: Iraq with 105 million dollars, Afghanistan with 57 million dollars, Russia with 14 million dollars.
   Other countries include UAE, Turkey, Armenia and Pakistan.
4. The most suitable countries for Iran’s tomato paste export if they meet FAO health requirements are: France, Germany, England, Canada, Holland, Switzerland, Jordan, Syria, Lebanon, Saudi Arabia, Denmark, Austria, Estonia, Latvia, Lithuania and Belarus.

The best producer of tomato paste

• The reasons for the success of major countries in the global tomato paste market are as follows.
•  Standard production: meeting the requirements of the World Health Organization (WHO) and the Agricultural Organization
  FAO, using the desired Brix of the target market: each country uses a degree of Brix or concentration of tomato paste; For example: BRICS approved standard for exporting tomato paste to Afghanistan is equal to 10, standard BRICS approved for exporting tomato paste to Iraq is between 18 and 20, standard BRICS approved for
• exporting tomato paste to Russia is between 32 and 38 and BRICS is the focus of EU markets between 36 and 40.
•  Use of proper packaging: For all packaging methods, there are certain things that must be observed.
  Have appropriate dimensions and size.
•  To accommodate a conventional amount of consumer goods to the extent of sufficiency.
  The type and material of the raw material that makes the package should be of sufficient health.
  Guarantee the safety of the product inside.
  Do not cause physical and chemical changes.

First class tomato paste packaging

• It should be noted that each type of packaging is specific to a target market and may not be applicable to another market; For example: In Arab countries, the health organization and the target market do not allow tomato paste in metal packaging and they believe that the metal container creates a toxic compound with the contents of the container.
• But the same metal can is used in the market of Iraq and Afghanistan.
• Shipping cost: Shipping costs in the target market are advantageous because of the conventional packaging form.
•  Application of automation in distribution: The level of automation involvement in distribution methods is effective and efficient.
•  Selection of geographically advantageous markets: the geographical distances of goods circulation in the distribution channel of the target market according to the target markets in the region are below 300 km and cost-effective.
•  Application of storage system and suitable warehouses in the target markets: it is possible to prepare necessary warehouses for storing and transporting physical goods due to non-perishability.
•  The ability to supply enough products throughout the year: the degree of confidence and reliance on the supply of resources in a reasonable period of time and maintaining the stock of goods is necessary to accept the order.
•  Appropriate marketing method: marketing through the use of new distributors has a great impact due to the generality of product consumption; Also, marketing through current distributors helps the internet system.
•  Use of effective factors in the market: the possibility of identifying different types of intermediaries in each of the channel levels does not have a tangible effect due to the specialization of the product.